Welcome to Covert Insights

At Covert Insights, we specialise in discreet, high-impact intelligence that empowers businesses to outsmart the competition.

We offer tailored mystery shopping programs to evaluate your internal sales teams, customer experience, and overall approach, delivering real, actionable insights from a customer’s perspective, allowing you to realign strategy where needed and backfill skills gaps..

Beyond internal assessments, we dive deep into competitor intelligence, mapping out your market rivals’ pricing, positioning, sales strategies, and customer service practices - so you can make informed decisions and stay ahead.

In addition to our mystery shopping and competitor analysis services, we offer comprehensive market intelligence solutions. Uncovering trends, shifts in consumer behaviour, and emerging opportunities within your industry. From sector-wide insights to niche market deep dives, we equip you with the strategic knowledge needed to anticipate change, mitigate risk, and uncover new avenues for growth.

Whether you're looking to optimise your team's performance, benchmark against your competitors, or identify hidden opportunities, we provide the data and analysis you need to lead with confidence.

Confidential. Precise. Strategic.
That’s Covert Insights.

“Partnering with Covert Insights has genuinely shifted the trajectory of our growth. As a scaling tech start-up, we needed more than just data, we needed sharp, actionable intelligence. Covert Insights delivered exactly that. Their deep dive into our competitors’ positioning, pricing, and customer experience helped us refine our own strategy and tighten our sales funnel. Within three months, we saw a 22% increase in conversion rates and were able to position ourselves more confidently in a crowded market. Highly recommend to any start-up looking for a strategic edge.”


 COO, Early-stage SaaS Company

 

Services

Market Intelligence

Uncover market trends and consumer behaviour with our Market intelligence service. Gain a competitive edge with actionable insights.

Competitor Analysis

Stay ahead of the competition with our Competitor Analysis service. Identify strategic opportunities for growth and differentiation.

Strategic Planning

Achieve your business goals with our Strategic Planning service. Develop a roadmap for success and outperform your competitors.

Frequently Asked Questions

How can covert insights help my business stand out in the market?

Covert Insights helps your business gain a competitive edge by delivering discreet, high-impact intelligence you won’t find in generic reports. We assess your internal performance through tailored mystery shopping programs, pinpointing gaps in customer experience, sales execution, and brand consistency. At the same time, our competitor and market intelligence services uncover how your rivals price, position, and operate - so you can refine your strategy with confidence. By combining these insights with broader market trend analysis, we empower you to make smarter decisions, identify untapped opportunities, and lead your industry...not follow it.

What sets covert insights apart from other business intelligence firms?

At Covert Insights, we don’t just deliver data, we turn intelligence into action. With over 20 years of combined experience in commercial strategy, customer experience, and market analysis, we go beyond surface-level observations to provide strategic recommendations that truly move the needle. Our bespoke approach, discreet methodology, and deep understanding of competitor and market dynamics allow us to tailor every project to your unique objectives. Paired with a hands-on, responsive service model, we’re committed to delivering not only insights - but clarity, confidence, and competitive advantage.

How do I get started with covert insights?

Getting started with Covert Insights is simple. Every engagement begins with a no-pressure chat to help us understand your objectives. Simply fill out our contact form, and we’ll take it from there, guiding you through the next steps with clarity and care.

“Working with Covert Insights was seamless from day one. As a consumer finance company operating in a highly competitive space, we needed more than off-the-shelf insights, we needed a partner who could tailor intelligence to our specific challenges. Covert Insights delivered exactly that. They collaborated closely with our team to design a bespoke competitor intelligence and mystery shopping programme that aligned with our strategic goals. The result? We identified key gaps in our customer journey and repositioned our offerings, leading to a 17% boost in new customer acquisition within the first quarter. Their process was smooth, professional, and genuinely impactful.”


 Head of Marketing, Consumer Finance Brand

 

Contact us

Got a question or ready to get ahead of the competition? Let’s chat. Reach out today to book a call and see how Covert Insights can help take your business to the next level.

About us

At covert insights, we are committed to helping businesses thrive in today's competitive landscape. Our team of experts brings a wealth of experience in market research, competitor analysis, and strategic planning to deliver actionable insights that drive success. Whether you're a startup looking to disrupt the market or an established player seeking to stay ahead, we have the expertise to guide you towards your goals.