About us

When passion meets precision

Growing steadily from humble beginnings

Covert Insights was founded in London by two sisters with a shared passion for solving problems and a combined 20+ years of experience in corporate sales and data analysis. After years navigating fast-paced, high-pressure environments, we saw first-hand how many businesses were flying blind, without the right intelligence to guide their decisions or outpace the competition.

We started Covert Insights to change that.

What we do

In today’s tough and ever-shifting landscape, we help companies of all sizes - from ambitious start-ups to established corporates - gain the clarity they need to move forward with confidence. Through tailored mystery shopping, internal sales assessments, and deep-dive competitor and market intelligence, we deliver insights that are honest, practical, and built around what matters most to you.

Rooted in quality and integrity

We’re not just analysts, we’re partners who care about your growth, your team, and your bottom line. Everything we do is designed to help you cut through the noise, uncover what’s working (and what’s not), and make smarter, sharper decisions.

Striving for excellence

Real insight. Real impact. From a team that gets it.
That’s Covert Insights.

Get in touch

Curious about what we could uncover for your business? Drop us a message. Let’s have a chat and see where it leads.